The Summit Shop
Branding / Strategy / Web & Digital
The Ask
Build a brand and digital shopping experience to sell gear from some of the best outdoor brands in the industry.
Our Solution
We identified the main sectors within outdoor sports—hiking, camping, trail running & ski/snowboarding—and built an identity around those utilizing simple linework.
We extended the linework of the logo into large-scale patterns, covering products from totes to water bottles to patches. And we landed on a bright, non-traditional color palette to infuse a level of energy & excitement around the experience.
